How do CEOs benefit from social media? The answer is simple: personal branding. Businesses and brands are made by the person who leads them, and a CEO’s personal brand can be their most valuable asset. In this blog post, we will discuss how using LinkedIn, Twitter, Facebook, and Instagram benefits the CEO as well as the business they lead or represent.
Through proper personal branding, a CEO can benefit from increased influence and connections on social networks which helps them grow the business they lead or represent. How? Well, CEOs can use social media to promote their company’s products and services through self-promotion. They are able to directly influence the business by creating a positive brand image that attracts new clients or employees. For instance, Elon Musk is one of the most influential individuals on Twitter with over 12 million followers . He uses his personal brand as CEO of Tesla and SpaceX to promote his businesses, such as the recent tweet about Tesla’s latest model .
On a more personal level, CEOs can also benefit from increased influence when they use social media. Through proper self-promotion on LinkedIn or Twitter for example, a CEO gains credibility in their field of expertise which helps them gain respect within an industry setting and among peers. Other CEOs can also benefit from the CEO’s influence and connections on social media by networking with them in a more relaxed environment, or they may even seek advice from senior figures that are ahead of their career path.
Finally, we cannot forget about how valuable it is for a business to have an active Twitter account when there is such a high demand for social media marketing. Having a strong Twitter presence can help improve search engine optimization and drive business to your website or store front.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Personal branding has gained a lot of momentum in recent years. A strong personal brand can be the difference between a mediocre and successful business leader. Not only does it help CEOs to gain respect in their industry, but they can also benefit from increased influence and connections on social media networks which helps them grow the company further.
How do you get started? Create a strong LinkedIn profile, which is the most important social network for CEOs. Use hashtags on Twitter to promote your business and reach new customers. Post plenty of photos on Instagram that connect with your followers in an emotional way (but do not be misleading or misrepresent yourself). Facebook is also beneficial, but keep it professional when you are representing a brand or your business. Utilize Instagram, Clubhouse and Pinterest. Most importantly, be consistent, be social and be human.
And whatever you do, always remember to stay true to yourself and the values of your company!