14 02, 2019

3 Steps To Start Establishing Your Personal Brand

Love or hate the Kardashians, they are the epitome of effective personal branding. The entire family has risen to household name status and constantly dominates the headlines worldwide. It’s hard to believe that they weren’t always famous, but it’s true. So, how did they do it? Personal branding. Here’s everything you need to know about [...]

6 12, 2018

Are Nanoinfluencers The Next ‘Big Thing’ In Influencer Marketing?

In September of this year, the New York Times ran an article titled “Are You Ready for the Nanoinfluencers?” It’s a question that perhaps more than a few marketing managers and business owners have been asking themselves. Nano-influencers, as the prefix “nano” implies, aren’t exactly social media stars. They aren’t Instagram famous in, say, the [...]