Are Nanoinfluencers The Next ‘Big Thing’ In Influencer Marketing?

In September of this year, the New York Times ran an article titled “Are You Ready for the Nanoinfluencers?” It’s a question that perhaps more than a few marketing managers and business owners have been asking themselves. Nano-influencers, as the prefix “nano” implies, aren’t exactly social media stars. They aren’t Instagram famous in, say, the [...]