21 02, 2020

The Importance of Personal Brand Building for CEOs and Entrepreneurs

When you are a CEO, you are a brand. Gone are the days where the CEO hides behind the company’s image. It’s not just about your company telling its story in a compelling way, it’s about you also telling your own. Companies are more trusted when their audience feels they know the CEO. Building your [...]

27 01, 2020

PR and Marketing Trends for 2020: Taking Risks

PR and Marketing Trends for 2020: Taking Risks   In the fast-paced world of marketing and PR, companies are always scrambling to be ahead of the trends. As always, storytelling for brands is the focus and we’re seeing a real shift toward daring, honest and people-first (not faceless “consumer”) storytelling approaches. It’s about taking risks [...]

24 09, 2019

It’s all About the Art: How to Elevate Your Personal Brand or Business Through Storytelling

Everybody has a story worth telling, but knowing how to tell it is a fine art.  Storytelling is written in our DNA. It’s been central to human development since the earliest times. Our lives are built around stories - the legends, mythologies, poems and parables that came before us, as well as our own. As [...]

27 05, 2019

Learn How to Get Published – Tips From a PR Agency CEO

You want to make sure that your company is getting the attention it deserves, right? After all, it’s imperative that as many people know about your business as possible. You never know where you are going to get new clients from. However, it can be hard to get information about your business published. Our CEO [...]

23 04, 2019


319 King St W, Toronto Its no secret that our team loves La Fenice. We now have the pleasure of working with them, but our team has been dining there for years. This classic Italian restaurant built in the roots of Italian tradition has been making in-house family recipes since 1984. Located in the heart [...]

5 03, 2019

Promote Your Products with the Spring Influencer Box

Promote Your Products with the Spring Influencer Box Boost Your Product’s Visibility. Marketing has changed. With the rise of the internet, digital marketing has become a force in advertising efforts. With nearly 3 billion users of social media across the world, it makes sense that brands are in competition to get their products viewed on [...]

14 02, 2019

3 Steps To Start Establishing Your Personal Brand

Love or hate the Kardashians, they are the epitome of effective personal branding. The entire family has risen to household name status and constantly dominates the headlines worldwide. It’s hard to believe that they weren’t always famous, but it’s true. So, how did they do it? Personal branding. Here’s everything you need to know about [...]