When you are a CEO, you are a brand. Gone are the days where the CEO hides behind the company’s image. It’s not just about your company telling its story in a compelling way, it’s about you also telling your own. Companies are more trusted when their audience feels they know the CEO. Building your [...]
PR and Marketing Trends for 2020: Taking Risks In the fast-paced world of marketing and PR, companies are always scrambling to be ahead of the trends. As always, storytelling for brands is the focus and we’re seeing a real shift toward daring, honest and people-first (not faceless “consumer”) storytelling approaches. It’s about taking risks [...]
Everybody has a story worth telling, but knowing how to tell it is a fine art. Storytelling is written in our DNA. It’s been central to human development since the earliest times. Our lives are built around stories - the legends, mythologies, poems and parables that came before us, as well as our own. As [...]
You want to make sure that your company is getting the attention it deserves, right? After all, it’s imperative that as many people know about your business as possible. You never know where you are going to get new clients from. However, it can be hard to get information about your business published. Our CEO [...]
Okay gals – its that time of year again! It’s time to dig out the glitter because music festival season is upon us! So with that in mind, we’ve gone ahead and put together your festival check list! Let the games begin. Mini Size Travel Dry Shampoo – Because shower access is scarce in the land [...]
319 King St W, Toronto Its no secret that our team loves La Fenice. We now have the pleasure of working with them, but our team has been dining there for years. This classic Italian restaurant built in the roots of Italian tradition has been making in-house family recipes since 1984. Located in the heart [...]
Simple Yet Sweet Gifts For Mother’s Day Every day should be one to honour and appreciate our moms, but May 12th gives us the opportunity to take that appreciation a step further. Because your mom deserves it, here are our top gift picks to keep her looking and feeling beautiful, and that she will ACTUALLY [...]
Promote Your Products with the Spring Influencer Box Boost Your Product’s Visibility. Marketing has changed. With the rise of the internet, digital marketing has become a force in advertising efforts. With nearly 3 billion users of social media across the world, it makes sense that brands are in competition to get their products viewed on [...]
Love or hate the Kardashians, they are the epitome of effective personal branding. The entire family has risen to household name status and constantly dominates the headlines worldwide. It’s hard to believe that they weren’t always famous, but it’s true. So, how did they do it? Personal branding. Here’s everything you need to know about [...]
In September of this year, the New York Times ran an article titled “Are You Ready for the Nanoinfluencers?” It’s a question that perhaps more than a few marketing managers and business owners have been asking themselves. Nano-influencers, as the prefix “nano” implies, aren’t exactly social media stars. They aren’t Instagram famous in, say, the [...]
