How do CEOs benefit from social media? The answer is simple: personal branding. Businesses and brands are made by the person who leads them, and a CEO's personal brand can be their most valuable asset. In this blog post, we will discuss how using LinkedIn, Twitter, Facebook, and Instagram benefits the CEO as well as [...]
Public relations is one of the most important aspects in today's business world. It helps to establish your company as an industry leader and gives you a voice in shaping public perception of your brand. If you are looking for ways to improve your PR strategy, then this blog post contains 12 tips that will [...]
If you are looking for event staffing in Toronto, you will need to know where to find event professionals. Event staffing is a growing industry with many event professionals available to help with everything from event planning and event production, to event decoration and event clean up. In this article we will explore the best [...]
Public relations is a crucial component to the success of any business. It can be just as important as marketing, sales, and finance. Public relations professionals are responsible for outreach to media outlets, bloggers, social media influencers, and more in order to create relationships with them that will help promote your company's image on these [...]
Public relations is a very important part of the marketing mix. It's what makes your business stand out among all of the other businesses in your industry. Public relations campaigns can be tricky to navigate, but this blog post will give you 7 ways that you can have an effective public relations campaign for your [...]
Many people have an idea of what public relations is, but they are not sure how to use it effectively. This post will teach you the basics and give you some tips on using the media to your advantage. First, let's talk about what public relations are not. Many people think that they only have [...]
When you are a CEO, you are a brand. Gone are the days where the CEO hides behind the company’s image. It’s not just about your company telling its story in a compelling way, it’s about you also telling your own. Companies are more trusted when their audience feels they know the CEO. Building your [...]
PR and Marketing Trends for 2020: Taking Risks In the fast-paced world of marketing and PR, companies are always scrambling to be ahead of the trends. As always, storytelling for brands is the focus and we’re seeing a real shift toward daring, honest and people-first (not faceless “consumer”) storytelling approaches. It’s about taking risks [...]
Everybody has a story worth telling, but knowing how to tell it is a fine art. Storytelling is written in our DNA. It’s been central to human development since the earliest times. Our lives are built around stories - the legends, mythologies, poems and parables that came before us, as well as our own. As [...]
You want to make sure that your company is getting the attention it deserves, right? After all, it’s imperative that as many people know about your business as possible. You never know where you are going to get new clients from. However, it can be hard to get information about your business published. Our CEO [...]
