Blog

10 08, 2021

Event Staffing in Toronto: Where to Find the Perfect Event Professionals

If you are looking for event staffing in Toronto, you will need to know where to find event professionals. Event staffing is a growing industry with many event professionals available to help with everything from event planning and event production, to event decoration and event clean up. In this article we will explore the best [...]

3 08, 2021

The Importance of Public Relations in Business

Public relations is a crucial component to the success of any business. It can be just as important as marketing, sales, and finance. Public relations professionals are responsible for outreach to media outlets, bloggers, social media influencers, and more in order to create relationships with them that will help promote your company's image on these [...]

1 08, 2021

The 7 Ways to Have a Successful Public Relations Campaign

Public relations is a very important part of the marketing mix. It's what makes your business stand out among all of the other businesses in your industry. Public relations campaigns can be tricky to navigate, but this blog post will give you 7 ways that you can have an effective public relations campaign for your [...]

26 07, 2021

Leveraging the Media and Public Relations to Grow Your Brand

Many people have an idea of what public relations is, but they are not sure how to use it effectively. This post will teach you the basics and give you some tips on using the media to your advantage. First, let's talk about what public relations are not. Many people think that they only have [...]

21 02, 2020

The Importance of Personal Brand Building for CEOs and Entrepreneurs

When you are a CEO, you are a brand. Gone are the days where the CEO hides behind the company’s image. It’s not just about your company telling its story in a compelling way, it’s about you also telling your own. Companies are more trusted when their audience feels they know the CEO. Building your [...]

27 01, 2020

PR and Marketing Trends for 2020: Taking Risks

PR and Marketing Trends for 2020: Taking Risks   In the fast-paced world of marketing and PR, companies are always scrambling to be ahead of the trends. As always, storytelling for brands is the focus and we’re seeing a real shift toward daring, honest and people-first (not faceless “consumer”) storytelling approaches. It’s about taking risks [...]

24 09, 2019

It’s all About the Art: How to Elevate Your Personal Brand or Business Through Storytelling

Everybody has a story worth telling, but knowing how to tell it is a fine art.  Storytelling is written in our DNA. It’s been central to human development since the earliest times. Our lives are built around stories - the legends, mythologies, poems and parables that came before us, as well as our own. As [...]

27 05, 2019

Learn How to Get Published – Tips From a PR Agency CEO

You want to make sure that your company is getting the attention it deserves, right? After all, it’s imperative that as many people know about your business as possible. You never know where you are going to get new clients from. However, it can be hard to get information about your business published. Our CEO [...]